Sensory Marketing

Our senses and mind in the perspective of marketing and retailing

Gamification

Motivation and engagement with game mechanics


From brain to global markets

Understanding how sensory stimuli affect consumer thoughts, emotions and behavior appear as complex as understanding how massive markets fluctuate, expand and react to marketing impulses. The lens of sensory marketing helps us peek into the black box of ourselves and others.

Regardless which techniques or technologies firms employ when communicating with their customers, all of these needs anyway to reach the sensory channels of consumers. The surrounding world as we see it, consists of a myriad cues that when in interplay with each other and the setting create an input that gets processed mentally and interpreted depending on past experience and biology. Simply put, every object you see, hear, smell, taste and touch can be separated into cues. Understanding how consumers react on these cues, in isolation or when in interplay, becomes utterly crucial. Congruency becomes hence important when investigating which cues fits with what, who and where. There are still much left to do within the scope of sensory marketing. But one thing is for sure. Knowing how to discover, construct and implement cues into contemporary marketing is highly valuable, both for the customer and firm.

Selected works

These are some of the selected works or in progress, more can be found here.

Generative Adversarial Networks for marketing (in progress)

What if you could anayze thousands of logotypes and let software generate a whole new and original one for your company, equally authentic and undistiguishable from a manmade. What if you could generate ads that perfectly fit and include the association-structure of your brand? What if you could give a computer input of hundreds of sucsessful layouts and let it genrate a completley new one? What if this is now? (In progress)